Ambassador Alhaji Salamu Amadu, President and Founder of the Afro-Arab Group of Companies, has once again solidified his reputation as one of Ghana’s most visionary business leaders after emerging as a multiple award recipient at the 2025 National Business Honours. The prestigious ceremony, held on Friday, August 29, 2025, at the Marriott Hotel in Accra, brought together Ghana’s leading entrepreneurs, corporate executives, policymakers, and innovators to celebrate excellence and impact across various industries.
At the well-attended event, Ambassador Amadu personally received the Ultimate Innovation in Affordable Housing Award, a recognition of his pioneering leadership in shaping Ghana’s property sector. His flagship subsidiary, Afro-Arab Properties, was also named winner of the Real Estate Innovation Award, cementing its position as one of the most progressive and people-focused real estate brands in the country.
The double recognition was met with loud applause from industry stakeholders who hailed Afro-Arab Properties as a company redefining Ghana’s housing narrative at a time when the nation continues to grapple with a widening housing deficit.
A Trailblazer in Affordable Housing
Over the last decade, Afro-Arab Properties has carved out a niche by introducing bold solutions that directly address the affordability gap in Ghana’s real estate market. Among its most celebrated interventions is the introduction of an interest-free five-year housing payment plan, a model virtually unheard of in the country’s property landscape.
This initiative allows working-class Ghanaians and middle-income earners to purchase homes without the crippling weight of high-interest rates. The policy has been praised as a life-changing innovation, opening the door to homeownership for thousands of families who would otherwise have been priced out of the market.
Industry analysts believe that this unique payment system is what set Afro-Arab Properties apart from competitors, making the company a household name associated with both reliability and innovation.
Ambassador Amadu Expresses Gratitude
Taking to the podium after receiving his award, Ambassador Alhaji Salamu Amadu expressed deep gratitude to the organizers of the National Business Honours, his team at Afro-Arab Properties, and above all, to God for guiding his journey.
“I am very honored to be awarded the Ultimate Innovation in Affordable Housing. This recognition means that everything we do as a company is being noticed by many out there. I thank Almighty Allah for bringing Afro-Arab Properties this far,” he remarked.
He further assured Ghanaians that the company remains fully committed to its long-term vision of helping bridge the country’s housing gap.
“Our vision to build 200,000 homes is still on course. At Afro-Arab Properties, we believe everyone deserves a decent place to live. We will continue to be the best in delivering affordable housing solutions that truly change lives,” he said.
Redefining Real Estate in Ghana
Afro-Arab Properties has positioned itself as more than just a real estate company. The firm has become a trusted partner for Ghanaians seeking modern, durable, and affordable homes. By combining contemporary architectural designs with high-quality building materials, the company has built projects that meet both aesthetic and functional needs.
What makes Afro-Arab Properties stand out is its customer-centered approach. Payment structures are deliberately flexible, reflecting the financial realities of the average Ghanaian worker. For many clients, this approach has turned the dream of homeownership into an achievable reality rather than a distant aspiration.
This recognition at the National Business Honours is therefore not just a personal victory for Ambassador Amadu but also a testament to the enduring impact of Afro-Arab Properties’ innovative business model.
Afro-Arab Group’s Expanding Influence
Afro-Arab Properties operates as a subsidiary of the Afro-Arab Group of Companies, a diversified conglomerate founded and chaired by Ambassador Alhaji Salamu Amadu. The Group has investments spanning banking, sports, water and sanitation, media, paint manufacturing, and community development initiatives.
Through its various subsidiaries, the Afro-Arab Group has created significant employment opportunities, supported youth entrepreneurship, and contributed to Ghana’s economic growth. Ambassador Amadu, often celebrated as a socially conscious business leader, has consistently used his influence to champion initiatives that uplift vulnerable communities.
In recent years, Afro-Arab Group has supported scholarships, sanitation projects, and youth empowerment programs, further cementing its reputation as a company that prioritizes both profit and people. Afro-Arab Properties, as one of the crown jewels of the conglomerate, continues to reflect this balance between corporate success and social responsibility.
Significance of the National Business Honours
The National Business Honours has grown into one of Ghana’s most credible and respected award platforms, recognizing individuals and organizations that demonstrate excellence, innovation, and leadership in their fields. The 2025 edition was particularly symbolic, as it emphasized the role of private sector creativity in solving national development challenges.
Afro-Arab Properties’ recognition at this year’s ceremony highlights the growing importance of housing as a development issue in Ghana. With an estimated housing deficit of over 1.8 million units, the demand for affordable homes remains urgent. Companies like Afro-Arab Properties, which are willing to “think outside the box,” are therefore seen as vital players in reshaping Ghana’s housing future.
Looking Ahead
For Ambassador Alhaji Salamu Amadu, these awards are not an endpoint but rather a call to action. With the company’s 200,000-homes vision still in motion, the Afro-Arab Properties team continues to work tirelessly to deliver on its promise.
Industry watchers believe that the company’s innovative policies, coupled with its commitment to social impact, will continue to place it at the forefront of Ghana’s real estate transformation. For everyday Ghanaians, this means more opportunities to own homes that are both modern and affordable.
As Ghana pushes toward inclusive economic growth, the story of Afro-Arab Properties serves as an inspiring example of how private enterprise can play a central role in solving national challenges. Ambassador Alhaji Salamu Amadu’s leadership—marked by faith, resilience, and innovation—remains a beacon for both young entrepreneurs and established businesses alike.
The 2025 National Business Honours may have celebrated many achievers across industries, but the resounding message of the night was clear: Afro-Arab Properties is setting the standard for affordable housing in Ghana, and Ambassador Alhaji Salamu Amadu is the visionary at the helm of this remarkable journey.
