Veteran Nigerian singer and music producer Eldee The Don has shared insights into the pivotal role he played in shaping the early career of Grammy-winning artist Wizkid.
Speaking on the popular Adesope Live Show, Eldee recounted how his advice helped Wizkid find his sound and create music that resonated deeply with Nigerian audiences and beyond.
During the interview, Eldee revealed that when Wizkid was signed to EME (Empire Mates Entertainment) by Banky W, he initially gravitated towards Reggae and Dancehall genres. These musical styles, while globally recognized, were not as firmly rooted in Nigeria’s unique musical identity at the time. Eldee, having observed the potential in Wizkid’s artistry, felt compelled to steer the young artist toward a different creative direction.
“Wizkid was leaning towards Reggae and Dancehall when Banky W signed him, even before he dropped his first single,” Eldee explained. “But I told him he has to find a middle ground and do something Nigerian with a lot of flavors in it.”
According to Eldee, his suggestion was driven by a desire to see Wizkid infuse his music with the vibrant and diverse elements of Nigerian culture. Eldee believed that grounding Wizkid’s sound in Afrobeats and other Nigerian influences would not only make his music more relatable to local audiences but also set the stage for a genre that would eventually achieve global acclaim.
The advice, as history now shows, proved transformative. Wizkid adopted Eldee’s recommendation and began creating songs that blended elements of Nigerian music with contemporary global sounds. His breakout single “Don’t Dull,” which marked a turning point in his career, exemplified this shift. The track combined infectious beats and catchy lyrics with a distinctly Nigerian essence, paving the way for his rise to prominence.
Eldee highlighted how Wizkid’s success with Afrobeats served as a blueprint for other Nigerian artists, further solidifying the genre’s presence on the global stage. Wizkid’s eventual transition into one of the most celebrated artists in the world, earning Grammy awards and collaborating with international stars, underscored the importance of embracing one’s roots while exploring diverse creative possibilities.
Reflecting on this pivotal moment, Eldee expressed pride in Wizkid’s journey and the lasting impact of Afrobeats on the global music industry. “I always believed in Wizkid’s talent,” he said. “But it’s remarkable to see how far he’s taken it. Afrobeats is not just a genre now; it’s a movement, and Wizkid is one of its most prominent ambassadors.”
The success of “Don’t Dull” was a critical step in establishing Wizkid as a household name in Nigeria and beyond. The track’s popularity opened doors for the artist, leading to collaborations with industry heavyweights and further solidifying EME as a powerhouse label in Nigerian music. Eldee’s input during this early stage demonstrated the power of mentorship and collaboration in shaping an artist’s career.
While Eldee’s involvement in Wizkid’s career was brief, his influence left an indelible mark. His foresight in advising Wizkid to embrace Nigerian sounds not only shaped the artist’s career trajectory but also contributed to the evolution of Afrobeats as a dominant genre in global music.
Eldee The Don, himself a veteran of the Nigerian music scene, has long been celebrated for his contributions to the industry. As a member of Trybesmen, one of Nigeria’s pioneering hip-hop groups, Eldee helped lay the foundation for contemporary Nigerian music. His transition to a solo career further showcased his versatility as an artist and producer, with hits that remain classics to this day.
In addition to his musical achievements, Eldee has been a vocal advocate for the growth and development of the Nigerian entertainment industry. He has consistently emphasized the importance of innovation and originality, values that were evident in his advice to Wizkid. Eldee’s commitment to nurturing talent and fostering creativity has earned him respect as both an artist and a mentor.
Wizkid’s journey from a budding artist at EME to a global superstar is a testament to the power of strategic guidance and hard work. His ability to blend Nigerian influences with international appeal has not only earned him critical acclaim but also inspired a new generation of artists. Tracks like “Ojuelegba” and “Essence” have become cultural touchstones, further elevating the profile of Afrobeats worldwide.
Eldee’s reflections on his role in Wizkid’s early career serve as a reminder of the importance of mentorship in the creative industry. By recognizing Wizkid’s potential and offering guidance at a critical juncture, Eldee helped shape a career that has brought pride to Nigeria and Africa as a whole.
Today, Wizkid stands as a symbol of the possibilities that emerge when talent meets the right guidance. His success story underscores the significance of staying connected to one’s roots while embracing innovation. For Eldee, the experience of witnessing Wizkid’s growth and global impact is both rewarding and affirming, showcasing the enduring legacy of Afrobeats and its ability to unite audiences across cultures.
The evolution of Afrobeats, championed by artists like Wizkid, Burna Boy, and Davido, continues to shape the global music landscape. With its infectious rhythms, rich storytelling, and universal appeal, the genre has become a dominant force in contemporary music. Eldee’s contributions to this movement, both as an artist and a mentor, highlight the collaborative nature of creativity and the importance of nurturing emerging talent.
As Wizkid continues to break barriers and redefine the possibilities for African artists on the global stage, the role of industry veterans like Eldee in shaping these narratives cannot be overstated. Their influence not only supports individual artists but also strengthens the foundations of a thriving industry that continues to make waves around the world.
