Accra, Ghana – In a landmark move aimed at transforming the country’s sporting landscape and boosting international partnerships, Ghana has officially launched the Matchday Brochure Project at the Accra Sports Stadium. The groundbreaking initiative, spearheaded by Aurum Global Partners (AGP) in collaboration with the National Sports Authority (NSA), is designed to modernise sports administration, attract global investment, and promote Ghana’s rich sporting ecosystem on the world stage.
The event, held on Friday, August 29, 2025, drew dignitaries, administrators, and stakeholders from across the nation’s sporting fraternity, including representatives of all 52 federations under the NSA. The launch is being hailed as one of the most significant developments in Ghana’s recent sporting history, with officials describing it as a bold step towards greater transparency, professionalism, and international visibility.
“A Turning Point for Ghana Sports”
Dr. Steven Blessing Ackah, President of Aurum Global Partners and the visionary behind the project, underscored the importance of the brochure in reshaping the narrative of Ghanaian sports. He described the launch as a pivotal moment.
“This project represents a turning point for Ghana sports,” Dr. Ackah said. “The Matchday Brochure is not just a publication; it is a blueprint to attract investors, promote transparency, and strengthen our ties with international bodies such as CAF and FIFA. It is about telling the story of Ghana sports in a credible and professional way that builds confidence globally.”
According to Dr. Ackah, the brochure will serve as a vital tool for positioning Ghana as a serious contender for international sponsorships and partnerships, providing accurate data and insights into the sporting environment.
Institutional Backing
NSA Director-General, Mr. Yaw Ampofo-Ankrah, pledged full support for the initiative, calling on all federations to embrace the project wholeheartedly. He emphasized that Aurum Global Partners has been granted exclusive state authorization to produce the Matchday Brochure, making it the only officially recognized entity for the task.
“The Matchday Brochure is a powerful tool to position Ghana sports globally,” Mr. Ampofo-Ankrah stated. “It will serve as a reference point for our federations and strengthen our ties with global sports partners. This is about building a unified front for Ghana sports, and I urge every federation to cooperate fully.”
The NSA’s endorsement reinforces the government’s broader ambition to modernise sports administration, ensuring that Ghana is aligned with international best practices in sports governance and branding.
Spotlight on Black Stars
The maiden edition of the brochure focuses heavily on Ghana’s national football team, the Black Stars, as they prepare for the 2026 FIFA World Cup qualifiers in the USA, Canada, and Mexico. The edition documents the team’s preparation, performance, and ambition, while also profiling other federations and athletes who are shaping Ghana’s sporting identity.
For football enthusiasts and investors alike, this focus provides a rare window into the country’s most celebrated sporting brand. The Black Stars remain Ghana’s biggest international sports export, and the brochure seeks to leverage their global appeal to draw investment and attention to the wider sporting community.
Key Benefits of the Project
Officials outlined several core benefits of the Matchday Brochure. First, it will provide a centralized and credible database on Ghanaian sports, filling a longstanding gap in reliable information for international investors and partners. Secondly, it is expected to serve as a magnet for sponsorships, creating opportunities for both federations and athletes.
In addition, the brochure is designed to strengthen Ghana’s collaboration with global sports bodies such as FIFA, CAF, and other international federations. Beyond the field of play, it also doubles as a branding and sports diplomacy tool, enhancing Ghana’s image as a modern sporting nation ready for global engagement.
Sports analysts have already described the project as a timely innovation, given the rising competition for investment in African sports. By consolidating information and presenting it in a professional format, Ghana is signaling to the international community that it is serious about becoming a hub for sports business and talent development.
Building for the Future
The brochure will first be distributed to the Ghana Football Association (GFA), before being shared with international organizations, diplomatic missions, and potential investors. This phased distribution strategy is designed to maximize visibility and ensure that Ghana’s sporting story reaches the right audiences.
Dr. Ackah emphasized that the brochure is not a one-off publication but part of a continuous effort to modernise sports in Ghana. “We see this as the beginning of a long-term project that will evolve with time. Each edition will capture the progress of our teams and federations, ensuring that Ghana sports remain visible and relevant globally,” he noted.
A Symbol of Innovation and Progress
The launch of the Matchday Brochure is being widely seen as a symbol of Ghana’s readiness to embrace innovation and modernization in sports. For years, stakeholders have complained about the lack of structured documentation and promotion of Ghanaian sports. This project seeks to address those gaps, while also laying the foundation for long-term investment opportunities.
With the global sports industry estimated to be worth trillions of dollars, Ghana’s move to professionalize its image and communication strategy could not be more timely. By investing in branding and data-driven storytelling, the country is positioning itself to tap into new revenue streams, while also strengthening the visibility of its athletes and federations.
Conclusion
The unveiling of the Matchday Brochure at the Accra Sports Stadium marks more than just the launch of a publication. It signals Ghana’s determination to step confidently onto the global sports stage, combining tradition with modernity to create opportunities for growth.
Backed by the National Sports Authority and executed by Aurum Global Partners, the project has the potential to transform the way Ghana engages with international sports bodies, investors, and fans. With its first edition shining a spotlight on the Black Stars and their World Cup journey, the Matchday Brochure is not only about football—it is about the future of Ghanaian sports as a whole.
As Mr. Ampofo-Ankrah summed it up: “This is about positioning Ghana sports for greatness. The Matchday Brochure will be our reference point, our story, and our passport to global partnerships.”
Ghana has made its intentions clear: it is ready to modernize, to attract investment, and to cement its place as a rising force in global sports.
