Veteran Nigerian music icon Innocent Idibia, popularly known as 2Baba or 2Face, has come out to firmly dismiss swirling rumours that he is financially broke, assuring fans and critics alike that he has made smart investments and is financially stable with or without active involvement in music.
The ‘African Queen’ crooner made this revelation during his recent appearance on the popular +234 Mzansi Podcast, co-hosted by Nigerian actor and comedian Chinedu Ani Emmanuel, also known as Nedu.
“I’m Not Broke. I Invested My Money” – 2Baba Clears the Air
During the candid conversation, 2Baba was asked about speculations that his recent surge in media appearances and public commentary might be tied to financial troubles or the need to revive his relevance in the entertainment industry.
Shutting down the rumours with confidence, the multi-award-winning Afrobeats star replied:
“I’m not broke. I invested my money. I can live with or without music.”
He explained that while he remains passionate about music, he has strategically diversified his income sources over the years to ensure long-term financial security.
A Legacy Built on More Than Music
2Baba is widely regarded as one of Africa’s most bankable and influential artists, with a music career that spans over two decades. But beyond his extensive discography and legendary stage presence, the singer has proven himself to be a savvy entrepreneur and investor.
According to reports and industry sources, 2Baba has investments in several sectors, including:
- Real Estate: The singer owns properties in Lagos, Abuja, and other parts of Nigeria, many of which are rental assets contributing to his steady income stream.
- Hospitality: He runs a lounge and entertainment venue, Rumours Nightclub, with branches in Lagos and other Nigerian cities, attracting a high-end clientele.
- Record Label: 2Baba is the founder of Hypertek Digital, an independent music label that has signed and supported several emerging talents.
- Endorsements & Brand Collaborations: Over the years, 2Baba has partnered with major brands such as Globacom, Guinness, Campari, and Oraimo, earning millions in endorsement deals.
These ventures have positioned him not just as a legendary musician but also as a resilient businessman who understands the importance of building wealth beyond fame.
Industry Reactions: “A Masterclass in Longevity”
Following his statement on the podcast, social media was abuzz with reactions from fans, colleagues, and financial experts who praised the singer’s foresight and financial discipline.
Music executive and talent manager Ubi Franklin tweeted:
“2Baba is proof that long-term planning and diversifying your income will always win. He’s one of the few who invested wisely.”
Lifestyle influencer @IamTessyGlow commented on Instagram:
“Many thought he was broke because he’s been doing more interviews and not dropping albums like before. But man is chilling in his investments. Respect!”
Another fan, @DanielThePlug, added:
“Imagine doubting 2Baba’s bag. The man has been rich longer than some of you have been adults. Not every legend is out here flaunting wealth.”
Why the Rumours Started: Low Public Visibility?
The rumour about 2Baba’s financial status likely stemmed from his reduced music output and relatively low-key public life in recent years. While he remains a towering figure in Nigerian music, newer artists like Burna Boy, Wizkid, and Davido have taken center stage with global tours and viral hits.
But 2Baba made it clear during the podcast that his quiet demeanor is a choice, not a consequence of dwindling relevance or financial difficulty.
“I’ve always been a private person. Even at the peak of my fame, I didn’t do too much talking. I like to work, invest, and live quietly,” he said.
He also hinted that he’s still involved in the music business behind the scenes, mentoring younger artists and supporting their growth in the industry.
Building Wealth and Protecting Legacy
Over the years, several African entertainers have fallen into financial crises due to lack of financial planning, poor management, or overdependence on performance income. But 2Baba’s story is a model of how celebrities can protect their legacy and financial wellbeing by thinking beyond music royalties and fame.
In a 2022 interview with Vanguard, the singer had previously shared similar views:
“I always advise young artists to think about life after fame. Don’t spend everything. Invest. Build something outside music.”
This same advice is now being echoed by fans and fellow artists who see 2Baba as a trailblazer in both music and entrepreneurship.
What’s Next for 2Baba?
While the veteran artist hasn’t released a full-length album in recent years, he hinted during the podcast that new projects are on the way, though he didn’t confirm a release date.
“Music is part of me. I still record. I still vibe. But I now pick my moments. It’s no longer about competition for me; it’s about expression,” he said.
2Baba also teased plans to expand his business empire further and hinted at upcoming collaborations with young Nigerian artists as part of efforts to nurture the next generation of talent.
Final Words: “Don’t Believe Everything You Hear”
In closing the podcast, 2Baba had a few words for the public and bloggers who are often quick to speculate on celebrities’ personal lives:
“Don’t believe everything you see or hear online. People say things they don’t know just to trend or sound smart. But real success doesn’t shout.”
His calm, clear-headed approach and honest response to the rumours have only earned him more respect from fans who now see him not only as a music legend but as a voice of financial wisdom and business intelligence.
Conclusion:
With this powerful response, 2Baba has not only silenced rumours of bankruptcy but has also inspired a fresh conversation around financial literacy, career longevity, and the importance of investing wisely in Nigeria’s entertainment industry. His journey remains a blueprint for how to grow, evolve, and thrive — both on and off the stage.
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