Accra, Ghana — Maison Yusif Fragrance, the fast-rising luxury perfume house founded by Ghanaian perfumer Yusif Meizongo Jnr, has been honored as the Best Fragrance House in Africa by the prestigious Top 100 Businesses Awards, an international recognition body with visibility across Paris, Barcelona, London, and Geneva.
This distinction marks a significant milestone not only for the brand but for Ghana’s emerging position in the global fragrance industry.
Maison Yusif has steadily earned a reputation for bridging Ghana’s unique aromatic heritage with modern perfumery. Under the direction of its founder, the house has developed signature compositions inspired by local botanicals such as prekese, cocoa leaves, lemongrass, clove, neem, and traditional spice blends—transforming familiar Ghanaian elements into refined accords that appeal to an international audience.
Yusif Meizongo Jnr has become one of the key figures pushing West African perfumery onto the world stage. Through extensive research, craftsmanship, and a deep respect for regional ingredients, he has positioned Ghana as an unexpected but influential contributor to niche fragrance culture.
Beyond its commercial success, the brand remains deeply rooted in social responsibility. A portion of proceeds from every purchase goes toward charitable initiatives, including providing clean water systems for underserved communities, supporting children’s education—especially those who are out of school—offering assistance to vulnerable families, and delivering relief programs for at-risk youth.
Maison Yusif is also investing in youth empowerment as part of its long-term impact mission. A new initiative launching in 2025 will recruit 15 Junior High School graduates annually from Accra New Town and surrounding areas. These students will receive hands-on training in marketing, brand communication, advertising, customer engagement, entrepreneurship, and introductory fragrance industry skills.
The aim is to equip young people with practical knowledge, expand employment opportunities, and support those who may not have the means to pursue further formal education.
The recognition from the Top 100 Businesses Awards places Maison Yusif Fragrance among the leading African brands shaping the continent’s creative and entrepreneurial excellence. For Ghana, the award reinforces the nation’s growing presence in global markets traditionally dominated by Europe and the Middle East. For the Maison Yusif brand, it validates the impact of blending craftsmanship, cultural identity, and purposeful community development.
As the perfume house continues to expand in reach and influence, Maison Yusif stands as a testament to the power of innovation, heritage, and social impact moving hand-in-hand.
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