The National Football League (NFL) has reaffirmed its decision to feature Bad Bunny as the headline performer for the upcoming Super Bowl LX halftime show, brushing aside public criticism and political backlash over the Puerto Rican artist’s selection.
The confirmation came during the NFL’s annual fall meeting, ahead of the championship game scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California. League Commissioner Roger Goodell defended the choice, emphasizing the NFL’s desire to deliver a global and unifying entertainment experience that reflects the diversity of its audience.
“He’s one of the leading and most popular entertainers in the world,” Goodell told reporters. “That’s what we try to achieve — bringing together talent that connects cultures, languages, and generations. Bad Bunny embodies that spirit.”
Bad Bunny, born Benito Antonio Martínez Ocasio, has become one of the most influential music figures of his generation. Known for blending reggaeton, Latin trap, and pop, the 30-year-old superstar has transcended language barriers to dominate global music charts. Since 2019, he has consistently ranked among Spotify’s top five most-streamed artists, securing the No. 1 spot in 2020, 2021, and 2022 — a feat unmatched by any other Spanish-language artist.
His continued global reach reflects not only his immense fan base but also the growing power of Latin music on the world stage. In 2022, he amassed over 18.5 billion streams on Spotify, becoming the platform’s most-streamed artist for the third consecutive year. By 2023, he ranked second globally, and in 2024, he remained in the top three — maintaining a following of over 100 million Spotify listeners, the ninth-highest in the world.
Despite these impressive accomplishments, the NFL’s decision has not gone without controversy. Critics have questioned the choice of a Spanish-speaking performer for the biggest annual sporting event in the United States, suggesting that the halftime show should cater more to English-speaking audiences. However, supporters of the artist and cultural commentators argue that Bad Bunny’s inclusion represents the multicultural fabric of modern America.
Commissioner Goodell acknowledged the mixed reactions, noting that debate over halftime performers is nothing new. “I’m not sure we’ve ever selected an artist where we didn’t have some blowback or criticism,” he said. “It’s pretty hard to satisfy everyone when you have hundreds of millions of people watching around the world.”
The conversation escalated into the political arena when former U.S. President Donald Trump weighed in, calling the decision “absolutely ridiculous” during an interview on Newsmax, while admitting he was not familiar with the artist’s music. Trump’s remarks sparked heated debate across social media, with fans and cultural analysts defending Bad Bunny’s credentials and artistry.
Many see the NFL’s commitment as a significant milestone for cultural representation. Music journalist Maria Elena Martinez told local media that the decision underscores the NFL’s recognition of the “massive influence Latin music holds today.” She added, “Bad Bunny represents a generation of artists who are redefining global entertainment. The halftime show is not just an American moment anymore — it’s a global stage.”
Bad Bunny’s rise to fame has been nothing short of meteoric. Since breaking into the international scene with hits like Soy Peor, Dákiti, and Tití Me Preguntó, the Puerto Rican artist has collaborated with top musicians, including Drake, Cardi B, Rosalía, and Travis Scott. His genre-bending style and unapologetic individuality have earned him multiple Grammy and Latin Grammy Awards, along with recognition as a social and cultural icon.
Beyond his music, Bad Bunny has become known for challenging stereotypes within the entertainment industry. His advocacy for LGBTQ+ rights, gender expression, and Latin American identity has resonated with millions, particularly among younger audiences. He has used his platform to speak on issues such as inequality, political corruption in Puerto Rico, and mental health awareness — topics that add depth to his global influence.
The NFL’s halftime show, which has historically featured some of the biggest names in music, has evolved into one of the most-watched entertainment events worldwide. Past performers include Michael Jackson, Beyoncé, Prince, Shakira, Jennifer Lopez, The Weeknd, and Usher, each bringing unique cultural moments to the Super Bowl stage.
In recent years, the league has actively sought to diversify its performer lineup, highlighting a mix of genres and cultural backgrounds. The 2022 show featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar celebrated hip-hop’s legacy, while the 2024 show starring Usher paid homage to R&B’s enduring influence.
Against that backdrop, Bad Bunny’s selection continues the NFL’s effort to showcase music that resonates with global audiences. Commissioner Goodell reiterated that the choice was made after extensive discussions with entertainment partners and creative directors. “We want the halftime show to represent the world as it is today — diverse, dynamic, and connected,” he said.
Insiders report that Bad Bunny’s performance will feature a fusion of Latin rhythms, contemporary dance, and visual storytelling designed to reflect unity through culture. Although specific details of the show remain under wraps, early indications suggest collaborations with guest artists and a visually spectacular production in line with the Super Bowl’s reputation for delivering unforgettable performances.
Fans have already begun expressing excitement on social media platforms, with hashtags like #BadBunnySuperBowl and #LatinoPower trending globally. Many have hailed the NFL’s decision as a progressive step toward embracing inclusivity and celebrating cultural diversity on one of the world’s largest entertainment stages.
Goodell remains optimistic that the performance will captivate audiences worldwide. “We’re confident it’s going to be a great show,” he said. “Bad Bunny understands the platform he’s on, and I believe this will be an exciting and unifying moment for fans everywhere.”
As preparations intensify for Super Bowl LX, the spotlight is firmly on Bad Bunny, who is poised to make history as the first Puerto Rican solo artist to headline the halftime show. Whether performing in Spanish, English, or both, his presence symbolizes the evolving face of American pop culture — one that transcends language and borders.
With his unmatched energy, global appeal, and trailblazing artistry, Bad Bunny’s upcoming Super Bowl performance promises not just entertainment, but a celebration of unity in a world that often feels divided.
Reported by Africa Live News Entertainment Desk
