PUMA Reveals New International Kits in New York City, with Strong Representation from Morocco

March 23, 2026

PUMA ROLLING NATIONS KIT LAUNCH — Jefferson Osei, Nana Kwasi

Global sports company PUMA has unveiled its new national team kits for 11 countries in a vibrant, community-focused event held at Domino Square in New York City. The showcase placed football, music, food, and culture at the heart of the experience, with Morocco emerging as a central figure in PUMA’s African portfolio.

Rather than opting for a traditional stadium launch, PUMA introduced the kits on the streets, where local community players from each represented nation wore them first. This approach reinforced the brand’s commitment to grassroots football and cultural authenticity.

The collection brings together 11 nations across four continents: Morocco, Portugal, Ghana, Paraguay, Senegal, Côte d’Ivoire, Czech Republic, Switzerland, New Zealand, Austria, and Egypt. With this, PUMA strengthens its position as a dominant force in international football, outfitting nearly a quarter of the teams heading into this summer’s major global competition, including some of Africa’s most prominent sides.

Morocco’s influence extended beyond football. In Queens, particularly Astoria along Steinway Street, its diaspora continues to shape the cultural landscape. Often referred to as “Little Morocco,” the area reflects the global spread and cultural richness of Moroccan identity.

This cultural presence was highlighted through custom-designed trucks at the event, each representing a participating nation. Morocco’s installation stood out with elements of design, cuisine, and heritage, celebrating its diaspora and the role communities play in sustaining football culture worldwide. The activation also underscored PUMA’s growing relationship with Moroccan football through its ongoing collaboration with the federation, players, and fans.

Through this new collection, the Fédération Royale Marocaine de Football and PUMA reaffirm their shared vision of making the national team jersey a true symbol of Moroccan pride, blending performance with cultural identity.

“We wanted to connect with fan communities by showing up in the places and moments that matter most to them. This event was built on that belief, offering local football players the chance to experience these new kits in action before anyone else, right on their own city pitch,” said Nadia Kokni, Vice President of Global Brand Marketing at PUMA.

Fans had the opportunity to see and wear the jerseys before their official release, as they debuted during a structured 4v4 tournament facilitated by NYC Footy. Football icons Ricardo Quaresma, Asamoah Gyan, and El Hadji Diouf were present, bridging generations and adding star power to the occasion.

The event also featured a dynamic music segment, including a DJ lineup representing multiple nations and a live performance by acclaimed Ghanaian artist Black Sherif. Popular streamer Fanum and the Daily Paper collective, Jefferson and Abde, made special appearances.

“The culture of football is what drives us, and this collection reflects that commitment,” said Dominique Gathier, Vice President of Teamsport at PUMA. “By equipping nations across four continents, we are reinforcing our position as one of the leading brands in international football while combining technical innovation with cultural identity.”

With up to 11 national teams set to wear PUMA kits at this summer’s global tournament, the brand enters the competition with strong representation. Its African partnerships, featuring Ghana, Senegal, Côte d’Ivoire, Morocco, and Egypt, form one of the most prominent groups among all kit manufacturers.

PUMA’s collaboration with Morocco is expected to deepen further, with additional activations planned in the country. A forthcoming initiative with the Moroccan football federation will further strengthen ties with the Atlas Lions and highlight the cultural significance of football in the nation.

The 2026 national team kit collection will be available from March 24, featuring advanced ULTRAWEAVE technology and dryCELL fabric. Replica jerseys are also produced using RE:FIBRE, aligning with PUMA’s commitment to sustainable innovation.

Founded in 1948, PUMA remains one of the world’s leading sports brands, designing and manufacturing footwear, apparel, and accessories for top athletes and teams globally. Headquartered in Herzogenaurach, Germany, the company operates in over 120 countries and continues to shape sports culture through performance and style.