Sam Creatives CEO Samuel Clottey has urged Ghanaians to rally behind their musicians, citing the massive turnout for Sarkodie’s Rapperholic concert in Kumasi as an example of how collective pride can help local artistes succeed.
Mr Clottey said the enthusiasm surrounding the event at the Baba Yara Sports Stadium on October 24, 2026, demonstrated the impact of a community standing firmly behind its own talent. He believes the example set by Asanteman should inspire other regions to celebrate their musicians and create more opportunities for them to grow.
According to him, Ghana has no shortage of talented musicians, but the industry needs stronger backing from fans, businesses and entertainment stakeholders to help artistes develop their brands, reach wider audiences and compete on the international stage.
He noted that building a successful music career goes beyond producing good songs. Artistes also need effective promotion, professional management, quality productions and opportunities to perform before audiences who appreciate their work.
Mr Clottey also commended DJ Mensah, Sarkodie’s personal DJ, for his contribution to the rapper’s musical journey. He acknowledged the role of professionals who work behind the scenes to strengthen artistes’ careers and help them connect with their audiences.
He said DJs, promoters, managers and event organisers play important roles in the development of Ghanaian music, adding that their efforts deserve recognition as the industry continues to expand.
The Sam Creatives CEO further observed that major concerts such as Rapperholic have benefits beyond entertainment. Events that attract large audiences create business opportunities for vendors, transport operators, hotels, restaurants, security personnel and other service providers.
He explained that a thriving entertainment industry can contribute to employment and economic activity, particularly for young people seeking opportunities in music production, event management, sound engineering, digital marketing and other creative fields.
Mr Clottey also highlighted the importance of corporate involvement in the development of local music. He said businesses could help musicians build sustainable careers through sponsorships, brand partnerships and investment in concerts and other entertainment projects.
According to him, stronger relationships between corporate institutions and artistes would provide opportunities for musicians to improve their productions, organise larger events and reach audiences beyond Ghana.
He added that the response to Sarkodie’s concert should encourage other regions to explore ways of celebrating their own musicians. Such initiatives, he said, could give emerging artistes greater visibility while helping established performers maintain strong connections with their fans.
Mr Clottey believes the country’s creative industry has considerable potential, but unlocking it requires cooperation among musicians, entertainment professionals, businesses and the public.
He said the example set by Asanteman should be viewed as an opportunity for Ghana to reflect on how local talent is valued and promoted. Rather than allowing the responsibility to rest solely on individual artistes, he believes communities and industry players can contribute to creating a more supportive environment for musical talent.
He maintained that when Ghanaian musicians receive the attention, investment and recognition they deserve, the benefits can extend to the wider creative sector and strengthen the country’s cultural presence internationally.
For Mr Clottey, the message from Kumasi is clear: Ghanaian music can reach greater heights when talent is matched with commitment, collaboration and a genuine appreciation for homegrown artistes.
