Nigerian singer Ahmed Ololade, popularly known as Asake, has officially confirmed his departure from Olamide’s YBNL Nation, putting an end to months of speculation about his status with the record label. His exit was revealed with the release of his latest single, Why Love, under his newly established imprint, Giran Republic.
Rumors had been circulating for some time that Asake had parted ways with YBNL in a controversial manner. However, the singer subtly addressed the speculations earlier in the year when he paid homage to Olamide in his song Military, reassuring fans that there was no rift between him and his former label boss. The release of Why Love under Giran Republic now makes it clear that Asake has moved on to establish his independent music brand.
Asake’s journey with YBNL began in February 2022 when Olamide signed him to the label, a move that propelled his career to unprecedented heights. Under YBNL, Asake released his chart-topping debut album Mr. Money with the Vibe, which broke multiple records and established him as one of Nigeria’s biggest Afrobeats stars. His unique fusion of Fuji, Afrobeat, and Amapiano resonated with audiences, leading to a series of hit singles and sold-out international tours.
In July 2022, while still under YBNL, Asake signed a distribution deal with Empire, a partnership that allowed his music to reach a global audience. Despite his departure from YBNL, Asake continues to maintain his deal with Empire, ensuring that his music remains widely accessible to fans worldwide.
Asake’s decision to launch his own label, Giran Republic, signals his evolution as an artist and entrepreneur. By taking control of his career, he joins a growing list of Nigerian artists who have transitioned from being signees to label owners, including Wizkid, Burna Boy, and Davido. The move positions him to have greater creative and financial control over his music while expanding his brand on his own terms.
His departure from YBNL is reminiscent of past transitions within the label. Olamide, known for nurturing young talent, has successfully launched the careers of several top Nigerian artists, including Fireboy DML, Lil Kesh, and Adekunle Gold. These artists eventually moved on to establish their own independent brands, a path that Asake is now following.
The nature of Asake’s exit appears to be amicable, unlike some past record label departures in the Nigerian music industry that were marred by legal battles and public disputes. His continued praise for Olamide and the structure of his exit suggest that he remains on good terms with his former label boss.
Asake’s fans have reacted with excitement to the launch of Giran Republic, seeing it as the beginning of a new chapter in his already successful career. Many believe that his experience under YBNL has equipped him with the necessary tools to navigate the industry as an independent artist. The release of Why Love under his own imprint is a statement of intent, showing that he is ready to take full control of his artistry.
The singer’s rise to fame has been nothing short of meteoric. Before joining YBNL, Asake was relatively unknown, struggling to break into the competitive Nigerian music scene. His breakthrough came when Olamide took an interest in his talent and signed him to YBNL, a decision that changed his life. Within months, Asake became one of the most sought-after artists in Nigeria, dominating the charts with back-to-back hits like Sungba, Organize, Peace Be Unto You (PBUY), and Joha.
His sophomore album, Work of Art, released in 2023, further cemented his status as a musical powerhouse, receiving critical acclaim and commercial success. His ability to blend traditional Yoruba influences with contemporary sounds set him apart in the industry, making him a favorite among Afrobeats lovers both in Nigeria and beyond.
While his exit from YBNL marks the end of an era, it also signifies the beginning of a new phase in his career. With Giran Republic, Asake has the opportunity to build his own musical empire, sign and develop new artists, and expand his influence in the global music industry. His continued partnership with Empire ensures that his music will still enjoy wide distribution and promotion, giving him a strong foundation as he navigates his next steps.
Asake’s departure from YBNL comes at a time when independent artistry is becoming increasingly popular in the Nigerian music industry. Many artists are choosing to take control of their music rights, distribution, and branding, allowing them to maximize their earnings and creative freedom. The rise of digital streaming platforms and international collaborations has made it easier for independent artists to thrive without traditional label structures.
His transition also highlights the role of Olamide as a mentor and industry gatekeeper. Over the years, YBNL has been instrumental in discovering and grooming some of Nigeria’s biggest stars, providing them with a platform to excel before allowing them to chart their own paths. Asake’s success story is yet another testament to the effectiveness of the YBNL model, which prioritizes artist growth and long-term independence.
With his unique sound, energetic performances, and an ever-growing fan base, Asake is poised for even greater success under his own label. His ability to consistently deliver hit songs and innovate within the Afrobeats genre gives him an edge in the competitive music industry. As he embarks on this new journey with Giran Republic, fans eagerly anticipate what he has in store, from new music releases to potential collaborations and global expansion.
Despite leaving YBNL, Asake’s gratitude towards Olamide remains evident. His music and interviews reflect appreciation for the role YBNL played in his career, proving that his departure was not due to conflict but rather a natural progression in his artistic journey. The mutual respect between him and Olamide sets a positive example for younger artists, showing that industry transitions do not always have to be contentious.
Asake’s next moves will be closely watched, as fans and industry insiders analyze how Giran Republic will shape his career and the broader Afrobeats landscape. His ability to sustain his momentum as an independent artist will determine whether his decision to leave YBNL was a strategic masterstroke or a risky gamble.
For now, one thing is certain: Asake is not slowing down. With his talent, business acumen, and the backing of a dedicated fan base, he is set to carve out his own legacy in the music industry. His transition from a YBNL signee to the owner of Giran Republic is a bold step forward, marking the beginning of an exciting new era for the Mr. Money hitmaker.
