CIMG And Central University Partner To Advance Marketing Education For Students

April 23, 2026

Accra, Ghana; April 22, 2026 — The Chartered Institute of Marketing, Ghana (CIMG) and Central University have officially signed a Memorandum of Understanding (MoU) at the University’s Miotso Campus, establishing a comprehensive framework for collaboration between the two institutions.

This strategic partnership aims to bridge the gap between theory and industry practice through initiatives in accreditation, internships, research, innovation, and professional development, ensuring that graduates are equipped with globally competitive, market-ready skills.

Speaking at the signing ceremony, the National President of CIMG, Mr. Michael Abbiw, reiterated the Institute’s mission to set the highest standards for marketing practice in Ghana.

“This partnership reflects our commitment to setting the highest standards for marketing practice in Ghana. By providing students with access to professional certification, mentorship, internships, and direct industry exposure, we are helping to bridge the gap between academic learning and professional practice,” he stated.

On his part, the Pro Vice-Chancellor of the University, Prof. Stephen Abbeny-Mickson, highlighted the importance of strategic industry partnerships in preparing students for the demands of the modern workplace.

“The collaboration will equip students with practical skills, enhance their employability, and ensure that academic programmes remain aligned with evolving industry needs.”

“This is a long-overdue milestone. By bridging the gap between academic rigor and professional standards, we are creating a seamless transition for students from the lecture hall to the corporate world, while responding directly to the changing demands of the job market, where employability is increasingly defined by a blend of theoretical knowledge and practical application,” he added.

The MoU outlines key areas of collaboration focused on strengthening both academic and professional development.

These include support for the accreditation and development of marketing programmes to ensure alignment with industry standards, joint research initiatives to advance knowledge and innovation in the field, and capacity-building opportunities for faculty through training, certification, and professional membership.

The partnership will also facilitate practitioner-led lectures to bring real-world insights into the classroom, while positioning Central University as an accredited study centre for CIMG programmes, subject to approval in line with Section 8(3)(b) and Section 10(3) of the Education Regulatory Bodies Act, 2020 (Act 1023).

ABOUT CIMG

The Chartered Institute of Marketing, Ghana (CIMG) was founded in July 1981 with the vision to be the voice of marketing practice in Ghana under the Professional Bodies Registration Act 1973 (NRCD143).

The Institute aims at seeing both private and public organizations embrace the marketing concept and be marketing-oriented in their operations.

In 2020, the CIMG received a Presidential Charter by the passage of the Chartered Institute of Marketing, Ghana Act, 2020 (Act 1021) with the main objects to set standards for the practice of marketing and to regulate the practice of the marketing profession in the country.

In 2023, the CIMG Regulations (L.I. 2479) was passed by the Parliament of Ghana and has therefore come into force to enable the Institute execute its mandate and functions as stipulated in the CIMG ACT 2020 (Act 1021).

Marketing is fundamental to the success of any business and the Chartered Institute of Marketing, Ghana, plays a major role in promoting the marketing profession, encouraging organisations to strive towards maintaining international standards in their marketing practice.

ABOUT CENTRAL UNIVERSITY

Central University is an educational Initiative of the International Central Gospel Church (ICGC).

It has its origins in a short-term Pastoral training institute, which was started in October 1988 by ICGC. It was later incorporated, in June 1991 under the name, Central Bible College.

In 1993, the name was changed again to Central Christian College. The College later upgraded its programmes to the baccalaureate level, and in line with national aspirations, expanded its programmes to include an integrated and practice oriented business school, named Central Business School.

To reflect its new status as a liberal arts tertiary institution, the university was re-christened Central University College in 1998.

The National Accreditation Board has since accredited it as a tertiary Institution. It is co-educational with equal access for male and female enrolment.

Central University has nine (9) faculties/schools, namely the Central Business School (CBS), the School of Architecture and Design (SADe), School of Graduate Studies (SGS), Faculty of Arts and Social Sciences (FASS), Central Law School (CLS), School of Pharmacy (SOP), School of Engineering and Technology (SET), the School of Medical Sciences (SMS) and the School of Nursing and Midwifery (SNM).

In January 2016, the University College received the long awaited Presidential Charter to become an autonomous and a fully-fledged university as Central University.