The streets of Kumasi and Tamale came alive with colourful displays of cycling, excitement and camaraderie as more than 700 cycling enthusiasts participated in the Cowbell Bike Caravan, a 20-kilometre non-competitive ride organised by Promasidor Ghana through its Cowbell brand.
The annual initiative brought together people of different ages and backgrounds, highlighting the importance of physical activity, healthy living and community engagement. From six-year-old Abdul Hakim Tasbiha in Tamale to 62-year-old Mohammed Tahiru in Kumasi, the event demonstrated how cycling continues to unite generations.
Speaking on the purpose of the Bike Caravan, Michael Hagan, Marketing Manager at Promasidor Ghana, said Cowbell provides protein and vitamins that support cognitive development, strengthen the immune system and provide energy for everyday activities, including cycling.
“The annual Bike Caravan reflects Cowbell’s commitment to healthy living, physical activity and community connection through recreation. The Kumasi edition marks an exciting expansion of the cycling initiative, traditionally held annually in Tamale,” he said.
He commended participants in both cities for their enthusiasm and contribution to the success of the event.
According to him, riders had the opportunity to win several prizes, including more than 10 mountain bikes, cycling helmets, riding jerseys, Cowbell product hampers, T-shirts and other giveaways.
Mohammed Tahiru, the oldest cyclist at the event, also praised Cowbell for creating an opportunity for people of all ages to stay active through the annual initiative.
“It is special to be recognised as the oldest cyclist, but above all, I applaud Cowbell for holding an annual event that promotes fitness, road safety and community spirit,” he said.
In Tamale, cyclists started and ended their 20-kilometre ride at Jubilee Park, passing through the Main Taxi Rank, Ambariya Mosque, Agric Traffic Light, Choggu Roundabout, Stadium Roundabout, Industrial Area, Lamashegu Roundabout, Vittin Junction and Tamale Teaching Hospital.
In Kumasi, the ride also started and ended at Jubilee Park, with participants cycling through Labour Roundabout, Ofori Krom Traffic, Sawaba Traffic, Aboabo Traffic, Airport Roundabout, Komfo Anokye Teaching Hospital Roundabout, Suame Roundabout, Zoo Junction and Cocoa House.
