Herzogenaurach, Germany – July 23, 2026 – Reinforcing its position as a leading force in African football, global sports brand PUMA has unveiled the all-new ULTRA NITRO™ 7, already showcased on the world’s biggest football stage this summer. The revolutionary boot delivers exceptional speed, precision and explosive performance, making it the fastest football boot PUMA has ever created.
The ULTRA NITRO™ 7 is the first football boot to feature NITROFOAM™ ELITE technology. Integrated into both the sock liner and footbed, the innovative foam is engineered to compress and rebound instantly, providing superior energy return and adding spring beneath every step. The result is quicker acceleration, sharper movement and more explosive push-offs.
“Bringing NITRO™ to football, with its superior energy return and faster pace, and specifically to a boot built around pure speed, is a significant moment for us,” said Dominique Gathier, PUMA Vice President, Teamsport. “The ULTRA NITRO™ 7 is the fastest boot we have ever made, and players are going to feel why the moment they put it on.”
Built around a single purpose—speed in every detail—the ULTRA NITRO™ 7 features a completely re-engineered ULTRAWEAVE upper that is significantly lighter than its predecessor. The advanced construction reduces weight without compromising support, allowing players to enjoy a closer touch on the ball even while moving at maximum pace.
Renowned for producing some of the world’s fastest and most exciting footballers, Africa continues to shape the modern game. The ULTRA NITRO™ 7 is therefore a natural fit for the continent’s next generation of talent. At the heart of PUMA’s football presence is its deep connection with Africa through long-standing partnerships with the football federations of Morocco, Ghana, Senegal, Côte d’Ivoire and Egypt. Together, these nations continue to play a central role in PUMA’s global football story and demonstrate the brand’s long-term commitment to the growth of African football.
For players looking to take performance even further, the ULTRA NITRO™ 7 is also available in a laceless version, alongside a specially designed women’s fit model. The women’s edition features the same NITROFOAM™ ELITE technology in a redesigned silhouette created specifically around the anatomy of the female foot.
“Every detail in the ULTRA NITRO™ 7 exists to make fast players faster,” said Andrej Zwer, PUMA Director of Product Line Management, Teamsport Footwear. “The new speed last, the weight reduction and the laceless option are decisions we made because the players we work with told us exactly what they needed, and we built it.”
The ULTRA NITRO™ 7 launches as part of PUMA’s Q3 Arrival Pack, a striking white-and-red collection that also introduces the FUTURE 9 ULTIMATE, designed for playmakers, and the KING 20 ULTIMATE. Together, the three boots represent three distinct playing identities united by one bold statement of intent.
The new collection is worn by some of the world’s biggest football stars, including Neymar Jr., Marc Cucurella, Xavi Simons, Cody Gakpo, Samir El Mourabet, Ibrahim Sangare, Kalidou Koulibaly, Morgan Rogers and Christian Pulisic.
The ULTRA NITRO™ 7 is available in PUMA stores, on puma.com, and through selected retail partners across Africa from July 23, 2026.
PUMA
PUMA is one of the world’s leading sports brands, designing, developing and marketing footwear, apparel and accessories. Founded in 1948, PUMA helps the world’s best athletes and teams perform at their highest level through innovative products. Known for its iconic Cat logo and Formstrip, the company offers performance products across Football, Running and Training, while its Sportstyle collections celebrate sports culture through timeless designs. PUMA also owns the brands Cobra Golf and stichd, distributes products in more than 120 countries, employs over 20,000 people worldwide and is headquartered in Herzogenaurach, Germany.
For more information, visit:
https://about.puma.com
