Accra, Ghana – MAGGI, Ghana’s most trusted culinary partner and a beloved brand under Nestlé Ghana, has successfully concluded its highly anticipated “Double Chop Promotion”, a nationwide campaign designed to celebrate culinary creativity, reward consumer loyalty, and highlight the rich diversity of Ghanaian cuisine.
The promotion, which ran from May 1 to August 31, 2025, was part of MAGGI’s ongoing commitment to give back to its cherished consumers while making every meal more memorable, flavorful, and nutritious. Through the Double Chop campaign, MAGGI reaffirmed its long-standing promise of being every Ghanaian’s “Yonko Pa” — a reliable companion in the kitchen.
A Celebration of Flavor and Loyalty
The Double Chop Promotion encouraged consumers to purchase any special edition of MAGGI Shrimp or Dedede seasoning cubes. Inside each promotional pack, customers found a unique code that could be accessed by opening the tray. By simply dialing *380*13#, participants were able to enter the draw for a chance to win exciting prizes. Each entry qualified consumers for weekly mini draws and the ultimate grand draw, where life-changing rewards awaited lucky winners.
The campaign was met with overwhelming enthusiasm nationwide, generating over 150,000 entries from all corners of Ghana. From the bustling streets of Accra to the vibrant communities in Kumasi, Takoradi, Tamale, and beyond, consumers embraced the initiative with joy, sharing their experiences and excitement on social media and through local radio promotions.
Rewarding Culinary Passion
Over the four-month campaign period, MAGGI rewarded more than 3,500 individuals in its mini draws, with participants taking home an array of exciting prizes ranging from kitchen appliances to cash vouchers. The excitement reached its peak at the grand draw, where 30 winners emerged as recipients of major prizes that truly transformed lives.
The grand draw prizes included:
- Three 70-inch Smart TVs
- Three double-door fridges
- Three side-by-side fridges
- Five gas cookers with ovens
- Five microwaves
- Five washing machines
- Cash prizes of GH₵3,000 for three winners, GH₵5,000 for two winners, and GH₵10,000 for one grand winner
These rewards not only recognized consumer loyalty but also reflected MAGGI’s commitment to making everyday cooking more enjoyable, efficient, and fulfilling for households across Ghana.
Celebrating the Spirit of Ghanaian Cuisine
Speaking at the grand finale, Sandrine Aguie, Business Executive Officer for Culinary at Nestlé Central and West Africa, congratulated all winners and participants while emphasizing the purpose behind the campaign.
“The MAGGI ‘Text and Win’ Double Chop Promotion was designed with you – our loyal consumers – in mind. You continue to choose MAGGI as your ‘Yonko Pa’ in the kitchen, and we appreciate your trust. Our goal has always been to make every meal memorable, nutritious, and exciting. This promotion is our way of saying thank you for allowing MAGGI to be part of your culinary story,” she said.
Consumers at the Heart of the Brand
Salomé Azavedo, Managing Director of Nestlé Ghana, also expressed heartfelt gratitude to consumers for their unwavering trust in MAGGI. She described them as the heartbeat of the brand’s success and the driving force behind every campaign.
“You are the heart of this brand. Your passion, your stories, and your loyalty have fueled this campaign and made it a resounding success. We have seen your recipes, heard your testimonies, and watched your excitement grow with every winning moment. This celebration belongs to you,” she remarked.
Her words captured the essence of MAGGI’s deep connection with Ghanaian households — a relationship built on trust, innovation, and the shared joy of cooking.
A Journey of Partnership and Innovation
For Mark Okyere-Mensah, Category Manager, Culinary & Nestlé Professional at Nestlé Ghana, the success of the Double Chop Promotion demonstrated the power of collaboration and consumer engagement. He extended appreciation to all participants, partners, and retailers who supported the campaign from start to finish.
“This journey has been remarkable. From the conception of the Double Chop idea to its execution and final draw, every step has been inspired by our consumers’ enthusiasm and passion for good food. We are grateful to everyone who played a role in making this campaign a success,” he noted.
He further emphasized that MAGGI will continue to innovate and bring new experiences that add value to the lives of consumers, promising even more engaging campaigns in the future.
MAGGI’s Commitment to Ghanaian Homes
For decades, MAGGI has remained a symbol of culinary excellence and household trust in Ghana. Beyond its flavorful seasoning products, the brand continues to invest in community-driven initiatives that empower women, promote nutrition education, and encourage creativity in cooking.
The Double Chop Promotion reflects MAGGI’s vision of going beyond the plate — creating moments that unite families, celebrate Ghanaian traditions, and reward everyday heroes who make mealtime special.
Looking ahead, MAGGI has pledged to introduce even more consumer-focused activities aimed at inspiring culinary passion while supporting healthy eating habits. The brand continues to champion local flavors through its iconic range of products that perfectly blend taste, nutrition, and convenience for the modern Ghanaian kitchen.
As the curtain falls on the 2025 Double Chop Promotion, MAGGI assures consumers that the journey of flavor, innovation, and shared happiness continues.
“This is not the end but the beginning of many more opportunities to connect, celebrate, and grow with our cherished consumers,” the management team affirmed in a joint statement.
Stay Connected with MAGGI
Consumers, partners, and the general public can follow updates and future campaigns on MAGGI and Nestlé Ghana’s official digital platforms.
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