Nigerian rapper Tochukwu Ojogwu, popularly known as Odumodublvck, has stirred conversation online after revealing that he turned down a significant financial offer to campaign against Labour Party’s presidential candidate, Peter Obi, during the 2023 general elections.
The fast-rising hip-hop artist made the claim via his official X (formerly Twitter) handle in response to criticism from social media users who questioned his recent comments regarding the Labour Party leader. Odumodublvck had earlier expressed disappointment that Obi did not publicly support his latest musical project, The Machine Is Coming, despite the rapper’s vocal support for the former Anambra State governor during the election season.
Odumodublvck, known for his distinctive lyrical style and socially conscious music, wrote on X:
“Ask Abbas, I was offered money I had never seen to campaign against Mr Peter but I turned it down. Telling him to promote my new album is not too much to ask as I am not the one to seek favours. I sacrificed my life for this man. No wam. The Machine Is Coming.”
The statement has sparked a range of reactions across social media, with fans, critics, and political observers weighing in on the ethics of celebrity endorsements during election periods, loyalty, and expectations of reciprocity in public advocacy.
Rejecting a “Life-Changing” Deal
While Odumodublvck did not specify who made the alleged offer or the exact amount involved, his statement suggested that the money was substantial—enough to be considered “life-changing.” In the context of Nigeria’s heated political climate during the 2023 election cycle, it is not unusual for influential public figures, especially entertainers with large followings, to be approached for political endorsements.
Campaigns have increasingly relied on celebrities to sway public opinion, particularly among Nigeria’s large youth demographic. A public endorsement—or rejection—by a cultural figure can influence narratives and shape electoral discourse. Odumodublvck’s refusal, therefore, represents a notable act of political conviction, especially for a young artist still solidifying his place in the music industry.
In his post, Odumodublvck implied that his choice to stand by Peter Obi wasn’t motivated by profit but rather by principle and belief in Obi’s vision for Nigeria. For many of his followers, this underscored the rapper’s commitment to authenticity and national progress.
The Backlash and the Loyalty Debate
Odumodublvck’s public airing of his frustrations regarding Peter Obi’s lack of support for his album has also drawn criticism, with some calling it inappropriate or opportunistic. Detractors argue that political support should not be transactional, and that expecting public promotion in return for political loyalty undermines the very ideals the rapper claims to uphold.
However, supporters of the rapper have defended him, pointing out that his stance during the elections came with real risks, including potential backlash from industry stakeholders, political figures, and fans aligned with opposing parties. According to them, Odumodublvck’s loyalty deserves acknowledgment, and his request for Obi’s support is not only reasonable but expected in the often symbiotic relationship between celebrities and political figures.
The debate touches on broader issues about the role of artists in political discourse and whether public figures should expect personal benefits from political engagement. For some, Odumodublvck’s words reveal the harsh reality of navigating both entertainment and activism in a country where speaking up can come with significant personal costs.
Odumodublvck’s Rise and Political Alignment
Odumodublvck has, in recent years, grown into a recognizable name in Nigeria’s rap scene. With a sound that blends grime, drill, and Afro-influenced beats, his lyrics often reflect themes of struggle, identity, and resilience. His authenticity has endeared him to a younger generation of Nigerians who relate to his refusal to conform to mainstream expectations.
His support for Peter Obi during the 2023 elections was well-documented. He was one of several entertainers and influencers who aligned with Obi, whose campaign was buoyed by the grassroots-driven “Obidient” movement—a youth-led wave that pushed for systemic change, transparency, and a new political direction for Nigeria.
Odumodublvck’s alignment with Obi appeared consistent with his music and messaging. But while many celebrities endorsed candidates during the election, few have come forward to reveal that they rejected offers to oppose their preferred candidates, as Odumodublvck has now done.
Expectations from Political Figures
The relationship between celebrities and politicians in Nigeria has often been a complex one. While many entertainers lend their voices to political causes, it is not uncommon for these relationships to extend beyond the ballot box. Politicians have occasionally rewarded celebrity endorsers with appointments, contracts, or public recognition.
In this context, Odumodublvck’s expectation of support from Peter Obi is not entirely without precedent. Some observers argue that a simple public acknowledgment or promotion of the artist’s work would have sufficed as a gesture of appreciation, especially considering the sacrifices the artist claims to have made.
However, others insist that the integrity of political support must be preserved. They argue that endorsements should not be driven by the anticipation of personal gain but by genuine belief in a candidate’s vision.
A Cultural and Political Crossroad
Odumodublvck’s revelation has placed him at the center of a national conversation about the intersection of art, politics, loyalty, and reward. It also shines a light on the pressures young artists face when they choose to speak out or take political positions in Nigeria’s volatile environment.
The rapper’s forthcoming album, The Machine Is Coming, is now surrounded by heightened attention—not just for its musical content but also for the political weight his statements have added to it. Fans are now eager to hear whether the project will further delve into political themes or reflect on the artist’s personal journey through fame, sacrifice, and conviction.
As Odumodublvck prepares to release his new work, one thing is clear: he has not only staked his place in Nigeria’s music scene but has also marked himself as an artist unafraid to walk the tightrope between art and activism.
Whether or not Peter Obi eventually promotes his album, Odumodublvck’s decision to speak out—both during and after the elections—has cemented his position as a voice that refuses to be silenced, even in the face of lucrative offers and public scrutiny.
