Nigerian rapper Tochukwu Ojogwu, widely known by his stage name Odumodublvck, has spoken candidly about envy and rivalry in the Nigerian music industry, claiming that some of his colleagues are jealous of his growing success and international recognition.
The outspoken artist, who has built a reputation for blending raw street energy with Afrofusion and hip-hop influences, insists that much of the criticism directed at him—particularly claims that he is “not lyrically strong”—is rooted in jealousy rather than fact.
In a recent episode of the Toronto Ada’s Room Podcast, Odumodublvck addressed what he described as “needless hate” from fellow rappers and critics within Nigeria’s hip-hop community. He expressed frustration that, despite his global achievements, some in the local scene continue to downplay his talent.
“In Nigeria, they say my rap is not good,” he said. “But I’m the most featured rapper by international artists. I think it’s a thing of envy because I sing my hooks, my songs are hits, and I get more bookings than them.”
The “Pity This Boy” hitmaker noted that the criticism often comes from peers who believe they are more technically gifted but have failed to reach his level of success and visibility. “The envy is deep, especially when they think they are better,” he added. “But we pay no mind to that. We just continue pushing for those who believe. It’s very unfortunate for the people on the other side because this thing is not going to stop soon.”
A Rising Star with Global Appeal
Odumodublvck’s remarks come at a time when Nigerian rap is experiencing a cultural revival. For years, hip-hop in Nigeria had been overshadowed by Afrobeats and its many offshoots. However, the rapper’s unique sound—characterized by gritty storytelling, Pidgin-infused lyrics, and a distinct fusion of drill and highlife—has helped rekindle global interest in Nigerian rap.
His breakout moment came with the success of “Declan Rice,” a 2023 hit that paid homage to the English footballer of the same name. The track gained massive traction on social media and streaming platforms, propelling Odumodublvck to international prominence and earning him collaborations with major African and global acts.
He has since been featured by several international artists, earning praise for his authenticity and refusal to conform to commercial expectations. These accomplishments, he argues, prove that his artistry resonates beyond borders—despite detractors at home.
“I’ve done what many people said was impossible for a Nigerian rapper,” he said during the podcast. “I’m performing in the same spaces where Afrobeats giants perform. I’m collaborating with global names who respect my craft. Yet, some people at home still say I can’t rap. It’s funny, but I understand—it’s envy.”
“I’m Both a Rapper and a Singer”
One of Odumodublvck’s key talking points was his versatility. Unlike many of his peers who stick strictly to rap, he seamlessly merges rap verses with melodic hooks, often singing his choruses. This blend of styles, he said, has not only expanded his audience but also made his music more commercially appealing.
“I think what makes some people angry is that I can rap and still sing my hooks,” he explained. “That’s not something a lot of rappers in Nigeria can do. They feel threatened because I’ve found a way to bridge the gap between rap and Afrobeats.”
His ability to deliver both raw rap and catchy melodies has made him a favorite among younger listeners, particularly Gen Z fans who consume music across genres. His songs are now staples at concerts and festivals, both in Nigeria and abroad.
Challenging His Critics
Odumodublvck did not hold back in addressing his critics directly. He threw a challenge to those who claim to be more lyrically skilled, urging them to back their words with tangible achievements.
“If you say you’re better than me, then show it,” he said. “Sell more records. Get more bookings. Have more international features. Numbers don’t lie. If you’re really better, the world will see it. It’s not about who raps faster or who uses big words—it’s about impact.”
He further noted that he is less interested in competing with anyone and more focused on breaking new ground for Nigerian rap globally. “I’m not here to prove a point to anyone. I’m here to make music that moves people, that tells our story. The rest doesn’t matter,” he added.
Reactions and Industry Context
Following his comments, social media lit up with reactions. Many fans expressed support for Odumodublvck, applauding his boldness and confidence. Others, however, argued that his statement could fuel unnecessary tension within the rap community.
Music analyst Tunde Adetayo told Africa Live News that Odumodublvck’s comments reflect a deeper truth about competition and recognition in the Nigerian music industry. “The reality is that Nigeria’s hip-hop space is small compared to Afrobeats,” Adetayo explained. “When one rapper starts getting international attention, others may feel sidelined. Odumodublvck’s rise challenges the old order, and naturally, that will come with envy.”
He added that Odumodublvck’s crossover style is part of what makes him stand out: “He’s not just a rapper; he’s a performer and a cultural movement. He understands how to connect with both street audiences and international listeners.”
The Bigger Picture
Odumodublvck’s story mirrors a broader trend in African hip-hop. Across the continent, artists are redefining what it means to be a rapper by incorporating elements of local languages, street slang, and indigenous rhythms into global sounds. From Ghana’s drill scene in Kumasi to South Africa’s Amapiano-infused rap, a new wave of artists is making African hip-hop more diverse and globally appealing.
Odumodublvck stands at the forefront of that movement. Despite criticism, his work continues to attract attention from music platforms and global brands. His influence on the new generation of rappers is already evident, inspiring young artists to embrace originality and authenticity.
Looking Ahead
As Odumodublvck prepares for upcoming tours and international collaborations, he remains focused on maintaining his unique sound and perspective. His message to his critics is simple: “I’m not stopping.”
“This thing we’re doing—it’s not going to stop soon,” he said. “For those who believe in me, keep watching. For those who doubt me, that’s okay. The music will speak louder than anything else.”
With his growing discography, global reach, and unapologetic confidence, Odumodublvck continues to redefine the landscape of Nigerian rap. Whether loved or criticized, his name has become synonymous with innovation, persistence, and the power of self-belief.
As the Nigerian music industry continues its global rise, one thing is clear: Odumodublvck is not just participating in the movement—he is shaping it.
