Accra, Ghana – 15 December 2025
Mobos Fashion, the Nigerian fashion powerhouse renowned for its elegant silhouettes and unapologetic celebration of African femininity, has officially opened its doors in Ghana. The launch, which took place over the weekend, marks the brand’s first expansion beyond Nigeria’s borders and represents a deeply personal milestone for its founder, Omobowale Irene Biobaku.
More than a geographical expansion, the Accra opening signals a quiet but confident shift in African fashion retail, one led by women, rooted in craftsmanship, and driven by purpose.
For nearly 25 years, Mobos Fashion has dressed African women for real life. What began in Biobaku’s study has evolved into six thriving retail destinations across Lagos and Abuja. Each location serves as a carefully curated sanctuary where women come not only to shop, but to be seen, celebrated, and styled for the lives they truly live.
Built by a woman who understands the demands of modern African womanhood, Mobos Fashion caters to women balancing boardrooms and school runs, cultural events and quiet Sundays. The brand’s collections reflect this reality, blending timeless cuts with contemporary African aesthetics. Modesty meets bold expression, and every piece, from flowing dresses and structured blazers to statement handbags and finely crafted shoes, is designed for women who refuse to choose between comfort and style.
Accra’s emergence as a hub for African excellence and Pan-African collaboration makes it a natural home for Mobos Fashion’s next chapter. Crossing into Ghana is not just about expansion, but about building bridges, sharing stories, and proving that African brands can dream and grow across borders.
“We’re not coming to Ghana to be visitors. We’re coming home,” said Biobaku. “This is about sisterhood across borders and about showing that African women, whether in Lagos, Accra, or anywhere, deserve retail experiences that honour who we are and everything we’re becoming.”
Beyond fashion, Mobos Fashion is committed to impact. The Accra store will serve as a hub for community, education, collaboration, and future Pan African initiatives, while continuing the brand’s mission to elevate African retail standards and inspire emerging entrepreneurs.
“This is more than a store opening,” Biobaku added. “It’s a statement that African brands can begin modestly, grow with integrity, and stand confidently on the global stage. Ghana represents unity, creativity, and opportunity, and we are honoured to be part of its fashion story.”
As Mobos Fashion opens its doors in Ghana, it carries a clear message forward. African retail can be world class, purposeful, and deeply rooted in identity. The Accra launch sets the tone for future growth across Africa and beyond.
ENDS
For media enquiries, interview requests, or store visit appointments
Irene Biobaku
info@mobosfashion.com
Notes to Editor
About Mobos Fashion
Mobos Fashion is a Nigerian fashion retail brand that has grown into a well known omni channel company, operating both physical boutiques and an online store. The brand is dedicated to delivering stylish, high quality women’s fashion and accessories through its retail locations and e commerce platforms.
For more information, visit www.mobosfashion.com
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