Kigali, Rwanda, May 29, 2026 – Wave Mobile Money reinforced its commitment to youth opportunity, digital innovation and financial inclusion during the Basketball Africa League (BAL) Business Brunch in Kigali, a high-level gathering held during BAL Finals Week under the theme, “Youth, Innovation and Financial Inclusion: Building the Next Generation of African Leaders.”
The event brought together leaders from sport, finance, policy, technology and investment to explore how inclusive digital infrastructure can unlock opportunities for young people across the continent. It also served as an important platform for connecting Wave’s financial inclusion mission with one of Africa’s most dynamic sporting and cultural events.
Held shortly after the Africa CEO Forum, the Business Brunch further strengthened Kigali’s position as a hub for discussions shaping Africa’s future in leadership, innovation and economic growth. For Wave, the event extended these conversations into the world of sport, highlighting the growing links between youth culture, entrepreneurship, digital finance and economic inclusion.
The panel featured key voices from Africa’s connected growth ecosystem, including Amadou Gallo Fall, President of the Basketball Africa League; Coura Tine Sène, Regional Director and Head of Public Affairs at Wave Mobile Money; Dr. Diane Karusisi, Chief Executive Officer of Bank of Kigali; and Yves Iradukunda, Minister of State for the Ministry of ICT and Innovation in Rwanda.
Together, they examined how cultural platforms, financial infrastructure, institutional capital and supportive public policies can work together to drive youth entrepreneurship, innovation and inclusive economic growth across Africa.
For Wave Mobile Money, the discussion provided an opportunity to showcase the importance of simple, affordable and trusted financial services in helping young Africans transform ambition into meaningful participation in the economy. Across the continent, young people are building businesses, creating content, developing communities and driving cultural and economic change. Their success depends not only on visibility and inspiration but also on access to financial systems that meet their everyday needs.
“Across Africa, the next generation is not waiting for the next opportunity to arrive. They are creating businesses, building communities, shaping culture and redefining what growth looks like,” said Coura Tine Sène, Regional Director and Head of Public Affairs at Wave Mobile Money.
“At Wave, our role is to make sure that financial tools are simple, affordable and accessible enough to support that momentum in everyday life. Sport is one of the most powerful platforms to reach and inspire young people, and our partnership with BAL allows us to connect financial inclusion to culture, entrepreneurship and ambition in a meaningful way.”
Wave noted that its participation reflects a broader ambition to move beyond traditional brand visibility and contribute to conversations that have a lasting impact on Africa’s future. By aligning its financial inclusion mission with platforms that resonate with young people, the company is strengthening its role as an enabler of economic participation for students, entrepreneurs, creators, athletes, informal workers and small business owners.
The discussion also underscored the importance of collaboration among governments, financial institutions, private sector players and cultural platforms. As Africa’s digital economy continues to expand, inclusive growth will rely on the ability to bridge innovation and accessibility, policy and practical implementation, and strategic dialogue with community impact.
Through its broader engagement with basketball and youth-focused initiatives, Wave is leveraging sport as a strategic platform to deepen stakeholder relationships, strengthen brand visibility and connect with the environments where young Africans live, transact, create and build their futures. This approach enables the company to support moments that are not only visible but also meaningful to communities, entrepreneurs, creators, fans and future leaders.
Wave believes financial inclusion goes beyond access to accounts and payment services. It is about embedding simple, trusted and affordable financial tools into the daily lives, businesses and aspirations of Africans.
By participating in this high-level dialogue, Wave reaffirmed its commitment to building stronger connections between sport and economic inclusion, youth culture and financial infrastructure, and continental conversations with practical impact.
About Wave
Wave Mobile Money provides simple, inclusive and highly affordable digital financial services to millions of users across Africa. The company enables customers to transfer money, make payments and carry out everyday transactions at low cost.
Wave became the first unicorn in Francophone Africa and continues to pursue its mission of making financial services accessible to everyone.
Website: www.wave.com
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