Accra, Ghana — NESCAFÉ has launched the Real Vibes Text & Win Promo, an exciting consumer promotion designed to reward loyal coffee lovers and bring the brand’s “My Coffee, My Vibe” experience even closer to consumers across the country.
Running from September to December, the promotion gives consumers the opportunity to enjoy their favourite NESCAFÉ coffee while standing a chance to win exciting prizes, including phones, motorcycles, airtime and the ultimate grand prize — an electric SUV.
Speaking at the launch, Lily Ntim, Category Development Manager for NESCAFÉ, said the promotion reflects the brand’s commitment to creating memorable and rewarding experiences for consumers.
“Today, we are excited to introduce the NESCAFÉ Real Vibes Text & Win Promo, a campaign designed to bring the My Coffee, My Vibe experience even closer to our consumers,” she said.
She explained that the campaign goes beyond the prizes, as it also seeks to celebrate the everyday moments consumers enjoy with their coffee.
“This promotion is all about rewarding our loyal coffee consumers and giving them even more reasons to enjoy their favourite coffee every day. It is simple, exciting and rewarding,” Lily noted.
To participate, consumers are required to purchase five promotional sachets of NESCAFÉ 3 in 1, look out for the unique codes on the sachets and enter the codes by dialling *380*9#.
Once the codes are submitted, consumers stand a chance to win prizes throughout the campaign period.
The promotion will also feature draws across five locations in the country, creating excitement and giving consumers in different parts of Ghana the opportunity to take part in the NESCAFÉ Real Vibes experience.
“Through the Text & Win Promo, we are not only rewarding consumers; we are strengthening the connection between NESCAFÉ and the people who choose us every day. It truly brings the My Coffee, My Vibe spirit to life,” Ms. Ntim said.
Consumers are encouraged to purchase five promotional sachets of NESCAFÉ 3 in 1, enter their codes through *380*9# and participate for a chance to become the next lucky winner.
The more consumers participate, the more chances they have to win.
